Now that refractive practices have begun to initiate marketing programs how does a practice figure out which media method is working? In order to track media and its effectiveness you must keep track of how each patient has found your practice. The EyeConvert system is a really simple web-based system that can be customized to monitor your specific and current media.

The system has an easy to use reporting function that can be initiated on a weekely basis to determine if the phone was ringing due to a particular media type. In addition to tracking media, EyeConvert assists with converting surgical leads. The software comes stock with a variety of critical information for patient follow up phone calls.

This system does require data entry on the side of the practice and it is typically done by the refractive coordinator or staff member in charge of these activities. Data entry is quick and the system is easy to use.

Benefits:

• Evaluates media effectiveness
• Grants practice detailed patient follow up information
• Extensive reporting functions
• Effectively tracks leads
• Assists in conversion of patients
• Easily modifiable for different applications
• Maximizes staff efficiency
• Increases practice productivity

Features:

• Custom reports
• Custom design
• Simple web-based architecture
• Accessable via any web connection
• Vision disorder tracking
• Flexible format allowing evolution overtime