This newsletter system is designed as a tool for the refractive practice to stay in touch with its patient base and additionally remind potential candidates of developments at the practice level. In order to spread the word regarding the latest technologies or to simply inform patients of recent news at the practice the eyemail system can be your cost-effective messenger.

This program is specific to the needs of each practice but the mailers typically are sent on a quarterly basis. By incorporating an opt-in e-mail submission form on a website we begin the process of helping the practice build an e-mail database. Once a collection of opt-in e-mails has been obtained we carefully orchestrate a one page newsletter written by the practice administrator. A graphic template will be provided for the practice complete with the practice identity and logo.

The eyemail system follows the same format each time in order to enact brand consistency. Custom e-mail campaigns are also available but require additional discussions.

Benefits:

• Cost-Effective Messenger
• Increases Brand Awareness
• Keeps patients up to date on technology
• Assists in conversion of patients.
• Easily modifiable for different applications
• Maximizes staff efficiency.

Features:

• HTML e-mail system
• Works in most e-mail applications
• Built in web contact form for collection of addresses
• Opt-In methods, not spamming
• Back end marketing reporting functions
• Bulk E-mail transfer system
• Sending handled by Glacial Multimedia Inc.