Marketing Assistance Retainer Platform

Glacial Multimedia Inc. offers a marketing assistance retainer program where we actually design and implement a diversified marketing plan. Our marketing assistance program covers negotiating with media, setting up contracts, monitoring media placement, tracking media effectiveness, designing print ads, designing TV commercials, radio script writing, radio contest development, creating PR initiatives, and of course our forte which is making our clients powerful on the internet related to the practice’s core competency. Practices that are most interested in our marketing services may or may not have internal marketing people. Some of our clients delegate the marketing activities completely to us while other practices with marketing people bring us into the equation to bolster the team and help develop a strategy that will assist them with gaining market share.

Our qualifications for marketing work include 2 MBA level marketing people with over 12 years of combined medical marketing experience, a CPA, a former Mark BBDO art director and a statistical mathematician for media buying and negotiation. We feel our team is unmatched and experienced with medical marketing. Glacial Multimedia is not a marketing consultant but an entire marketing team focused not on making suggestions, but actual implementation. The end result of our work is typically increased brand awareness, increased patient volume, improved image quality, better public image, and entrenched positions with increased market share.

Our marketing planning process is divided into 6 phases. These phases are typically understood prior to engaging in any sort of promotional activities.

1) Phase 1 – Discovery & Identity
2) Phase 2 – Market Research/Market Planning/ Market Positioning
3) Phase 3 – Image Development
4) Phase 4 – Target Marketing Execution
5) Phase 5 – Internal Marketing Preparation
6) Phase 6 – External Marketing & Execution