Local Search For the LASIK practice

Reaching your potential clients has changed from advertising your business in the traditional forms of print, television and hosting live events to creating a presence online. Essentially in the world of today, if your business isn’t listed, more importantly if you do not show up in the first page of listings, your business is, quite simply, losing business.

Leading the pack of change is Local Search, that funny section of search results with the addresses and balloons. Local Search has replaced the phone book for how people find everything from household services (plumbers, electricians, doggy day care) to entertainment (dinner out, live events, group functions) to medical services (pediatricians, eye care, general practice).

Recent studies demonstrate that consumers believe Local Search results are the most relevant and trustworthy sources of information, outranking newspapers, word of mouth, local television and radio ads, specialty websites and social media. More than half of the people that perform a local search end up contacting the business to learn more, and around 25 percent will make a purchase. It is becoming increasingly important to create more than just a website demonstrating who you are - you need to stand out.

Local Search is where you can separate yourself from your competition. A well optimized local search presence that ranks well puts you in the line of sight of the customers you want. It provides the venue for your clients to get the simple information about you at the same time it provides an avenue for them to learn more – it’s the starting point, the first impression and with competition heating up, your first impression better be the best it can be. Glacial will assist you in making that a reality.



Glacial Multimedia specializes in medical search engine optimization for industries such as ophthalmology, dentistry, dermatology and radiology. After we optimize your website and conduct a complete search engine positioning campaign, we maintain our work to ensure long-term rankings.

Search Engine Optimization (SEO) is one of the most exciting aspects of new media marketing or simply Internet marketing. In today's world if you are not easily visible on search engines such as Google and Yahoo, you simply do not exist for many people. SEO is the gateway to opening your possibilities in the new world of Internet marketing. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices. If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.

Search Engine Optimization
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