About Pay-Per-Click Marketing

Pay-Per-Click (PPC or Paid Search) advertising gives you the opportunity to pay for first page positions on the Search Engine Results Page (SERP), as well as on relevant search partner websites. To achieve the highest position, you bid against other advertisers for a similar set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates.

Custom Landing Page

Glacial will design a custom, Paid Search-specific landing page to be used to compliment your PPC campaigns. When an ad directs a user to your main website, the user can often get overwhelmed by the amount of options and may result in a website bounce. It also becomes difficult to track leads from paid search with this method – making it difficult to determine your Paid Search ROI. Our Custom Landing pages are designed with a hyper-focused user experience in mind, aiming to accomplish the goal of converting ad-clickers into leads, and helping you measure ROI.


Remarketing is an Adwords feature that allows you to reach customers that have hit your landing page but never took action. We are able to serve up unique ads in Google’s Display Network (these can be both text and image based). Your Remarketing ads will show up for customers as they browse the web for a pre-determined period of time (usually 30-40 days after they've hit your landing page the first time). This type of marketing allows you to show your ads to people who visited a landing page and left, and gives you the ability show them a unique offer if you choose.

Getting Started

The paid search experts at Glacial Multimedia will take the time to analyze your overall web presence, target market, paid search goals, and PPC advertising budget. After our analysis, we can then assess and determine the best course of action in developing your paid search campaigns. If you already have an existing paid search account, our PPC specialists can suggest proven strategies for better optimization



Glacial Multimedia specializes in medical search engine optimization for industries such as ophthalmology, dentistry, dermatology and radiology. After we optimize your website and conduct a complete search engine positioning campaign, we maintain our work to ensure long-term rankings.

Search Engine Optimization (SEO) is one of the most exciting aspects of new media marketing or simply Internet marketing. In today's world if you are not easily visible on search engines such as Google and Yahoo, you simply do not exist for many people. SEO is the gateway to opening your possibilities in the new world of Internet marketing. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices. If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.

Search Engine Optimization
625 Main Street , Westbrook, ME 04092

Google Partner