Video SEO is a set of techniques designed to make sure that:

  • Google finds your video content
  • Google successfully indexes your video content
  • Google will display your video content when specific keywords are entered as search terms

Video SEO has emerged along side local search as a batch of blended search results. Most Internet marketers would agree on occupying as much of the first page of results for your top keywords. With blended search involving organic, local and video now obtaining first page ranking is harder than ever. Google’s search indexing algorithm continues to evolve in complexity and SEO experts must evolve to stay relevant or their business will disappear. One thing is for sure the last 4 years indicate that google is giving over more search results to video and local search results.

Video optimization has been increasing in importance for the last 4-5 years. Videos are making their way in the organic search results. As a result, video SEO (or Video Optimization) is becoming an essential practice of organic search engine optimization. A video placement has a significant advantage over a traditional website listing. And when branding appropriately, a well ranking video can result in highly-relevant, in-market traffic. Video as engagement objects is also playing a major role in conversion optimization and the improvement of overall lead generation.

Glacial Multimedia offers a full spectrum of video optimization tools and resources. Our experts can provide video SEO services for complete YouTube channels, or simply a handful of videos. We take the time to optimize specific aspects of the video file and ensure that each is as search engine friendly as possible.

In addition, we can offer advice regarding video development and key elements consumers appreciate when they view videos on the Internet. As part of our video SEO services we offer:

  • Complete YouTube Channel creating and optimization - In addition to videos, often times the channel itself needs an optimization overhaul. By ensuring the right elements are on your video channel, you can also improve the overall organic SEO impact of your videos.
  • Routing of video players into website for more page views
  • Video transcriptions - Accompanying your videos with an accurate transcription of what is being said is an easy and highly effective method for video SEO. As part of our video optimization service, we transcribe as well as implement the content of your videos.
  • Video in social media
  • Link building for video optimization
  • Video on Landing Pages
  • Video keyword Optimization

Search terms that are used to find webpages, videos, images etc related to those keywords - are the building blocks of SEO and video search engine optimization is just the process of letting the search engines know exactly what the focus of your video is so they can return it in the search results based on the user's query.



Glacial Multimedia specializes in medical search engine optimization for industries such as ophthalmology, dentistry, dermatology and radiology. After we optimize your website and conduct a complete search engine positioning campaign, we maintain our work to ensure long-term rankings.

Search Engine Optimization (SEO) is one of the most exciting aspects of new media marketing or simply Internet marketing. In today's world if you are not easily visible on search engines such as Google and Yahoo, you simply do not exist for many people. SEO is the gateway to opening your possibilities in the new world of Internet marketing. Search engines such as Google, Yahoo and Bing have become powerhouses capable of delivering business right to the doors of medical practices. If you can rank in a favorable position on these search engines, you will definitely see an increase in your overall web traffic and patient volume.

Search Engine Optimization
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Google Partner